The Future of the Magazine of the Future: On the Return of the SFWA Bulletin
Right about now, the new SFWA Bulletin should be starting to hit mailboxes. The first SFWA electronic Bulletin won’t be far behind. It’s a new era for the Bulletin and one I’m really excited about.
The Bulletin is one of those magazines that’s a particular challenge to edit. The SFWA membership is relatively small, but wildly varied in its needs and interests. Our members range in experience from a couple of years of sales to 50+ years of publishing, in markets from small magazines to Big Six publishers. We could probably put out ten different versions of the magazine and still miss a few needs.
Finding the balance so that everyone gets something, but a cohesive product is still put out, is a hearty challenge. The pool of potential authors is one of the richest in the industry, as we are also able to reach into the scientific, entertainment, and artistic communities for relevant content, but that has to be balanced against highlighting what the membership has to offer.
The revamped Bulletin will, we hope, be a force in the modern market, offering benefits and information for authors at every stage of the business. Content will range from SFWA-oriented information to in-depth journalism on a variety of subjects.
Issue 204 is chock-full of information about SFWA and the writing business, from interviews to budget breakdowns, and even a honey badger cartoon. Tansy Rayner Roberts and I edited this special issue, with significant groundwork from long-time editor Jean Rabe. It will be our go-to handout for the next few years, offering a concentrated look at what SFWA has to offer, as well as remaining a useful resource for years to come.