Crush It Like Cthulhu
Southern New England staple Narragansett Beer is trying to corner the Weird Tales beer-drinker market by releasing four beers inspired by H.P. Lovecraft. The first, available this Monday, is based on Lovecraft’s, “The Festival”:
[O]nce Narragansett came up with the idea to release a line of H.P. Lovecraft beers, it made sense. “The Festival” is generally acknowledged as the first story in the Cthulhu Mythos. It was published in January of 1925, almost 90 years ago exactly. And the Cthulhu Mythos has a name for the stuff that Kingsport’s residents drink to allow them to survive the ride across interstellar space on the back of the Byakhee: space mead.
“Our head brewmaster, Sean Larkin, was just fascinated with this idea of space mead,” says Hellendrung. “So he tried to come up with a recipe, inspired by the honey meads that were popular in Lovecraft’s time.” The finished beer is a robust dark ale with an edge of sweetness, brewed from five malts and two different kinds of hops.