Marketing is Hard, BookTok is Harder

Marketing is Hard, BookTok is Harder

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Good Afterevenmorn!

I’m back at it with the mentions of BookTok, largely in part because this is a (relatively) new-to-me social media site, and I’m still trying to plumb its depths and unravel its mysteries. Right now, all I’ve managed to do is upload a few vids that are largely trying out silly filters and somehow turn my ‘For You Page’ into nothing but Astarion (from the Baldur’s Gate 3 game that was recently released) thirst traps.

You like one funny video…

In any case, I understand that it can be an incredibly powerful tool in getting a readership — which I so desperately need if I have any hope of making any kind of living from my writing. BookTok is such a powerful player in the publishing world that brick-and-mortar stores often have a table near the front door devoted to books that have popped off on the site. Conquering BookTok is now one of the best ways to acquire that much-needed readership.

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A (Black) Gat in the Hand: William Patrick Murray on Cross-Genre Confusion, and Supernatural Westerns

A (Black) Gat in the Hand: William Patrick Murray on Cross-Genre Confusion, and Supernatural Westerns

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“You’re the second guy I’ve met within hours who seems to think a gat in the hand means a world by the tail.” – Phillip Marlowe in Raymond Chandler’s The Big Sleep

(Gat — Prohibition Era term for a gun. Shortened version of Gatling Gun)

Last week was part two of  fellow Robert E Howard Foundation Award-winner John Bullard’s look at Robert E. Howard’s humorous Westerns. Earlier this summer, Pulp maven (and fellow Sherlock Holmes afficionado) William Murray revealed right here in this column, that Dashiell Hammett did not actually write “The Diamond Wager/” Will, who has written about Doc Savage, and The Spider, for A (Black) Gat in the Hand, is back at it again. 

Will – who has written THE look at Western pulps – Wordslingers: An Epitaph for the Western – takes us into the world of Weird Westerns. It’s no surprise that Pulp editors were leery of ‘crossing the streams’ for these types of stories. Read on!

Cross Genre Confusion

In the beginning, the pulp magazine was an undifferentiated product.

Starting with the first of its type, The Argosy, it was essentially a colorful cornucopia of fiction, much of it belonging to no particular category. Stories of city, farm, and tenement life were common. Yarns set in the half-tamed West were not always gunsmoke sagas, but simply narratives set in the contemporary West. Historical tales were also common. As were simple homespun comedies. Many were quasi-adventure stories of men at their work. Thus we often discover coal mining episodes, off-field yarns, and Mountie exploits.

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Vintage Treasures: Fire Time by Poul Anderson

Vintage Treasures: Fire Time by Poul Anderson

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Fire Time by Poul Anderson (Ballantine Books, November, 1975). Cover by Darrell Sweet

Poul Anderson was a terrifically prolific and popular science fiction writer, in a way I don’t think it’s possible to be today. I mean that in the sense that, yes, he wrote a lot of books — a ridiculous number of books, really. He published hundreds of novels and short stories in his lifetime. (How many, exactly? I have no idea. No one knows. Modern counting methods have failed us. Though there are studious attempts online, and I find this one at Book Series in Order particularly handy.)

But more meaningfully, I mean that every visit to the science fiction section of a well stocked bookstore for the first few decades of my life presented you with dozens of titles by Poul Anderson. Yes, he wrote a lot of books, but unlike most writers his books remained in print — often for decades. He was a reliable presence on bookstore shelves the way Isaac Asimov and Robert A. Heinlein were, or J.R.R. Tolkien and Stephen King are today. In other words, he was a midlist writer who was treated like a bestselling author, and that never happens any more.

I read a lot of Poul Anderson as a result (a lot of folks did). But one book that escaped me, though I was always interested, was his 1974 SF novel Fire Time.

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Neverwhens: Picts, Romans, Eldritch Horrors and Giants in the Earth collide in The Shadows of Thule by Patrick Mallet and Lionel Marty

Neverwhens: Picts, Romans, Eldritch Horrors and Giants in the Earth collide in The Shadows of Thule by Patrick Mallet and Lionel Marty

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The Shadows of Thule (Humanoids, August 15, 2023). Cover by Lionel Marty

Scotland, 2nd Century AD. The Roman conquest has stopped south of Hadrian’s Wall; beyond it lies the land of the unconquered Gauls, and even further north, the wild hills of the Pictish people.

When a Roman general loses his wife in a Pictish raid, a mysterious necromancer convinces him to awaken an ancient horror and unleash it on the North. In response, Cormak Mac Fianna, the last king of the Picts, unites his fractured tribes to fight the rising evil. But he soon finds that the power of his tribes is not enough to stop the terrifying Shadows of Thulé from destroying everything in their path.

The only solution is to join forces with their enemies to fight the coming apocalypse but can the Picts, the Gauls, and the Romans set aside their differences long enough to save the world from the ancient evil threatening their existence?

It’s a growingly fine time for sword & sorcery: via small press efforts, via a new work by a major press (Howard Andrew Jones’s magisterial Lord of a Shattered Land) and by Titan’s reprints and pastiche of the works of Robert E. Howard. Among Titan’s efforts has been a much-heralded new Conan comic (rightly so, so far), but this ignores the long-standing catalog of French sword & sorcery comics (indeed, the French mag The Cimmerian is several years old already, and also decidedly better than Marvel’s recent mishandling of the adventuring barbarian.) Fortunately, Humanoids has been increasingly making a number of their titles available in English translation, and one of the newest is about as Sword & Sorcery as it gets!

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New Treasures: The Spear Cuts Through Water by Simon Jimenez

New Treasures: The Spear Cuts Through Water by Simon Jimenez

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The Spear Cuts Through Water (Del Rey, May 30, 2023). Cover by Simón Prades

I always seem to be late with Simon Jimenez. Last year I found his acclaimed debut novel The Vanished Birds buried in the bottom of my TBR file, and three weeks ago I nabbed his follow up The Spear Cuts Through Water the instant I spotted it. Which turned out to be nearly a year after it was published, in August of last year. Some people arrive just as the party’s getting started, and some of us show up when the hors d’oeuvres are all gone and the cops have already raided the place.

Well, it’s still new to me, I guess. This looks like the last weekend of summer weather we’ll get in Chicago, and this book will keep me company on the porch. The Spear Cuts Through Water is the story of two warriors who must guide a dying goddess across a dangerous land, to bring an end to the rule of a tyrannical family. Paul Di Filippo at Locus compares it to Roger Zelazny’s Lord of Light (high praise in my book), calling it “utterly individual… A wild chase and odyssey which you must read to believe,” and Polygon included it in their list of Best Science Fiction and Fantasy Books of 2022, calling it “mesmerizing… a love story unlike anything you’ve read before.”

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Goth Chick News: No to Sociopath Training Films, But Yes to Guerilla Marketing

Goth Chick News: No to Sociopath Training Films, But Yes to Guerilla Marketing

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Nicole Kidman can’t catch a break. The Academy Award-winning actress has become a meme queen with behavior that has made her the unintentional darling of social media. It probably started in 2001 when Kidman was photographed leaving her lawyer’s office after finalizing her divorce from Tom Cruise. There was the famous “seal clap” at the 2017 Oscars which was supposedly her trying to protect her rings, but which just looked downright weird. Then there was her reaction to Will Smith slugging Chris Rock at the 2022 Oscars. But it was Kidman’s ad for AMC which began running on TV and prior to the theaters’ main feature in September 2021 that has probably garnered the most snark.

The dramatic ode to cinema narrated by Kidman was meant to inspire audiences to return to theaters following Covid. In the ad, Kidman enters and sits alone in an empty AMC theater while delivering a monologue describing the pleasures of the moviegoing experience, such as the “indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before.”

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Future Treasures: The Big Book of Cyberpunk edited by Jared Shurin

Future Treasures: The Big Book of Cyberpunk edited by Jared Shurin

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The Big Book of Cyberpunk (Vintage, September 26, 2023). Cover by Ociacia

While you and I have been spending our time talking about old paperbacks, Jared Shurin has been toiling away, making a rep for himself as an anthologist. The two volumes of original fantasy he assembled with Mahvesh Murad, The Djinn Falls in Love & Other Stories and The Outcast Hours, were both nominated for the World Fantasy Award, and his most recent books are two volumes of The Best of British Fantasy from NewCon Press.

His latest effort, on sale next week from Vintage Books, is an entirely different beast. The Big Book of Cyberpunk is a feast of a book, 1136 pages of fiction from the biggest names in science fiction. It belongs on your shelf next to the most monumental and groundbreaking anthologies of the last few years, including Jeff and Ann Vandermeer’s Big Book of Science Fiction, The Weird, and Lawrence Ellsworth’s Big Book of Swashbuckling Adventure.

I was very pleased to see The Big Book of Cyberpunk is also the first appearance in print of Isabel Fall’s famous Hugo nominee “Helicopter Story” (2020), originally published in Clarkesworld under the title, “I Sexually Identify as an Attack Helicopter,” until that title generated such a furor of rage and resentment that the story was withdrawn after three days and the author entered a psychiatric hospital. Hopefully this will give that story more much-deserved exposure.

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Ancient Castles and All-Night Parties: The Collected Macabre Stories by L.P. Hartley

Ancient Castles and All-Night Parties: The Collected Macabre Stories by L.P. Hartley

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The Collected Macabre Stories
By L.P. Hartley
Tartarus Press (Two volumes in slipcase, £80, 2023)

LP Hartley (1895-1972) was a British novelist (author of The Go-Between just to mention one title) and a prolific author of short stories, some of which have a distinctive dark vein.

Tartarus Press has collected his macabre stories in a new edition consisting of two hardcover volumes sold together in a slipcase, featuring thirty-seven stories.

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A (Black) Gat in the Hand: John Bullard on REH’s Rough and Ready Clowns of the West – Part II

A (Black) Gat in the Hand: John Bullard on REH’s Rough and Ready Clowns of the West – Part II

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“You’re the second guy I’ve met within hours who seems to think a gat in the hand means a world by the tail.” – Phillip Marlowe in Raymond Chandler’s The Big Sleep

(Gat — Prohibition Era term for a gun. Shortened version of Gatling Gun)

Last week, fellow Robert E Howard Foundation Award-winner John Bullard wrote about Breckenridge Elkins. At the end of his life, it wasn’t Conan and fantasy that REH was earning a living with – it was Westerns with humor. So, here’s Part II, covering more funny Westerns. Next week, another Pulp (and Sherlock  Holmes) buddy, William Patrick Murray, will delve into REH’s Weird Westerns. Read on! 

Rough and Ready Clowns of the West:  Robert E. Howard’s Humorous Western Characters Part II

Last week, we looked at Robert E. Howard’s attempts to break into other pulps besides his humorous boxing tales, and fantasy, and horror stories. His creation in the summer of 1933, of Breckinridge Elkins, a recurring funny Western character series for the Action Stories pulp, became very popular and lucrative. His success with it had Howard try to create more funny Western characters to sell to increase his earnings, just as he had done with his funny boxing characters. He created three characters that were each based off Breckinridge Elkins to varying degrees. He was able to sell all three to the pulps, with two starting on the road to becoming recurring characters that only ended with Howard’s death.

Bearfield Elston, the Psychotic Breckinridge Elkins

There was one rejected Breckinridge Elkins story, “A Elkins Never Surrenders”, that Howard rewrote to star his new character of Bearfield Elston. Under its “newish” title, “A Elston Never Surrenders”, Howard sent it to his agent, Otis Kline. Kline eventually sold it to the Star Western pulp in May, 1936, where it was published in the September 1936 issue under its new title of “The Curly Wolf of Sawtooth”. In comparing the two stories, Howard generally just changed the name of Breckinridge to Bearfield Elston.

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Howard Andrew Jones and Todd McAulty on Exploring the Fine Art of Short Epic Fantasy

Howard Andrew Jones and Todd McAulty on Exploring the Fine Art of Short Epic Fantasy

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Image by Tor.com

It’s been three years since I’ve had the chance to partner with Black Gate‘s first managing editor, the ever-creative Howard Andrew Jones, on a feature article for Tor.com. Back in 2019-2020 we wrote a series of pieces showcasing overlooked fantasy authors and games, including Five Forgotten Swordsmen and Swordswomen of Fantasy, Five Classic Sword-and-Planet Sagas, and Traveller: A Classic Science Fiction Simulator. (I co-wrote those articles as ‘Todd McAulty,’ the byline I use for writing fiction.)

In honor of the publication of Howard’s breakout novel Lord of a Shattered Land, we looked back at some of the greatest fantasy sagas of all time — in particular, those that began as humble series of short stories, before they exploded into novels. They include Karl Edward Wagner’s classic Kane, Michael Moorcock’s groundbreaking Elric, and Stephen King’s bestselling The Dark Tower. Special shout-out to our Black Gate regulars who braved the trip to Tor.com to read and comment, including Rich Horton (ecbatan), Eugene R, NOLAbert, James Enge, and Joe Hoopman. Thanks team!

Check out the complete article at Tor.com, and don’t forget to grab a hardcover copy of Lord of a Shattered Land while they’re still available!