Goth Chick News: No to Sociopath Training Films, But Yes to Guerilla Marketing
Nicole Kidman can’t catch a break. The Academy Award-winning actress has become a meme queen with behavior that has made her the unintentional darling of social media. It probably started in 2001 when Kidman was photographed leaving her lawyer’s office after finalizing her divorce from Tom Cruise. There was the famous “seal clap” at the 2017 Oscars which was supposedly her trying to protect her rings, but which just looked downright weird. Then there was her reaction to Will Smith slugging Chris Rock at the 2022 Oscars. But it was Kidman’s ad for AMC which began running on TV and prior to the theaters’ main feature in September 2021 that has probably garnered the most snark.
The dramatic ode to cinema narrated by Kidman was meant to inspire audiences to return to theaters following Covid. In the ad, Kidman enters and sits alone in an empty AMC theater while delivering a monologue describing the pleasures of the moviegoing experience, such as the “indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before.”