There are Dragons in my Romance Novel! The rise of Romantasy
If you’ve been to Barnes and Noble lately, or on any major social media platform, there’s a word you’ve probably seen: Romantasy. It’s the marketing buzzword of 2024, and it refers to books that are the Reese’s cup of two very popular genres: Romance and Fantasy.
Did we need this portmanteau? Is it just marketing? Or is Romantasy a meaningful label?
First, some history. Because it’s me, and I can’t do a post without digging into a couple of millennia of history.
The first prose fiction we have are romances. The earliest novel we have in European literature is Callirhoe, written by Chariton of Aphrodisias somewhere between the first century BCE and the second century CE. The plot puts the modern soap opera to shame: our heroine, Callirhoe, is the most beautiful woman alive. Literally: she is Syracuse’s version of Helen of Troy. Did I mention this was set in Syracuse and that she’s the daughter of a famous hero of the Peloponnesian Wars? That’s right: our oldest known novel is a Mary Sue Historical Fiction.