A (Black) Gat in the Hand: Dime Detective – August, 1941
“You’re the second guy I’ve met within hours who seems to think a gat in the hand means a world by the tail.” – Phillip Marlowe in Raymond Chandler’s The Big Sleep
(Gat — Prohibition Era term for a gun. Shortened version of Gatling Gun)
Black Mask’s major competition came in the form of Dime Detective Magazine, which touted itself as “twice as good – for half the price” (Black Mask cost 20 cents at the time; though the price would shortly drop to 15 cents, in part due to Dime Detective’s success at the cheaper cost).
Editor Kenneth White (the same mentioned above) was instructed to lure as many writers from Black Mask as he could, paying an extra penny a word as enticement. And with a going rate of one to two cents for pulp writers (Black Mask’s three cents a word was indicative of its standing and quality in the field), the four cent rate made a significant difference to writers. As the prolific Erle Stanley Gardner supposedly replied to observations that he always seemed to use his hero’s last bullet to knock off the story’s antagonist:
“At three cents a word, every time I say ‘Bang’ in the story I get three cents. If you think I’m going to finish the gun battle while my hero still has fifteen cents worth of unexploded ammunition in his gun, you’re nuts.”
Writers were forbidden from doing novel serializations (The Maltese Falcon was first a serial) and were also instructed to create their own characters, which could not appear elsewhere, for the magazine. The onslaught was successful, with many of the era’s most popular writers switching to Dime Detective. Carroll John Daly (who brought the iconic Race Williams with him), Erle Stanley Gardner, Frederick Nebel and Norbert Davis (whose humorous stories were frequently rejected by Shaw but who flourished at his new home) were among those lured to Dime Detective.
