Goth Chick News: Creepy “Found Footage” Pops Up on YouTube
The found-footage short Exposure, now available on YouTube
I dearly love guerilla marketing.
The formal definition of guerilla marketing is a marketing strategy that uses unconventional methods to attract interest in a brand or business through viral social media messaging, and the master of this approach in my opinion is J.J. Abrams. For his films Super 8 and Coverfield, Abrams sent fans on Easter egg hunts through fake commercials and misdirected websites. LinkedIn even wrote an article about it, and at the time I thought it was just about the coolest way to generate buzz for a film, which I had ever encountered.
Whether or not this is what writer/director Kris J. Cummins intends with his latest horror short is unknown, but he is definitely generating online buzz.