Goth Chick News: Spirit Halloween Pops Up in Theaters
When I first received notification of this project, I thought it was a joke.
I’ll assume here, that you’re all familiar with the pop-up Halloween stores which begin appearing in unused retail locations round about August. There’s Halloween City, and Halloween Express, but by far the most prolific of these is Spirit Halloween.
Founded by entrepreneur Joe Marver in 1983, Spirit Halloween made $100k in the first 30 days its first location was open. Over the next 16 years, Marver built Spirit into 60+ locations that were only open in the months leading up to Halloween; August, September, October. In 1999 Spencer’s Gifts acquired Spirit and today there are 1.4k pop-up stores across Canada and the US during “the season.”