Goth Chick News: I Need a Thing
Appropriately, Netflix launched its new mega-hit series Wednesday on the Wednesday before Thanksgiving. This was brilliant marketing even though you might have suspected this gothic, Tim Burton creation would have been better suited for release in October. Instead, a late November release capitalized on the fact that most of us would be in some sort of carb coma Thanksgiving weekend, unable to move anything but the finger it would take to operate the TV remote. We would, therefore, be more than happy to roll up on the couch and binge-watch.
And much as it pains me to say it, the marketers were right.
According to The Hollywood Reporter, Wednesday enjoyed the biggest ever opening week for an English language series in Netflix history, overtaking the previous record set by ratings behemoth Stranger Things. Wednesday racked up a staggering 341.2 million hours of viewing globally last week, beating the previous 335 million hours set by Stranger Things season 4.