Goth Chick News: I, Frankenstein… You, Potentially Disappointed
I am just not sure how to feel about this one.
On January 24, I, Frankenstein the film will finally come to life in theaters nationwide. This after the U.S. release was originally set for February 22, 2013. Then five months prior to release, in the fall of 2012, it was abruptly moved to September 13, 2013; then in April 2013, the date was moved again to January 24, 2014.
In February 2013, Lions Gate said they would release the film in 3D and then in September 2013, they came back to tell us the film would be digitally re-mastered and released in the IMAX format – in 3D.
I, Frankenstein’s release strategy has been retooled more than the old guy himself.
There are a lot of reasons for a studio to postpone a movie release: like problems with the script/ talent/ director, the test audiences didn’t react well and new footage needs to be shot, the studio doesn’t want the release to be diluted by a competitive release in a similar genre…
Or the film just isn’t good and the studio needs time to add some additional razzle-dazzle — like 3D and IMAX.
As a fan of the graphic novel and after seeing the movie trailer, I tend to believe this case might be a combination of all of the above.