Goth Chick News: Who Doesn’t Love (Halloween) Legos?
Nothing is quite as satisfying as a good Lego project. It must be a hold-over feeling of accomplishment from childhood that has caused a serious surge in Lego fandom in the last ten years, boosted still further these days by the fact we’re mostly stuck at home. Lego credits its recent success to adult fans who find building Lego projects relaxing, which I can personally vouch for, at least until you step on one.
Lego is still privately held by the Kristiansen family in Denmark, but recently released financial info has Lego sales up $5.5 billion in the first half of 2020. Difficult as it is to imagine, the company was on the brink of ruin about 15 years ago, but today is cited a one of the biggest turnarounds in corporate history due to embracing themed tie-in sets and a multi-generational fan base.
Speaking of themed tie-in sets, I’m always on the lookout for a new Legos, telling myself I’ll eventually turn my collection over to someone’s child (unlikely). And Lego, like me, considers any time of year fair game for a Halloween offering which is why I’m particularly excited about their announcement this week.