Goth Chick News: Somebody at Mattel Is Getting Fired
Though this sounds like something I would plot to do to get around Black Gate Big Cheese John O’s moratorium on any of my content that isn’t family friendly, this is for real, and I’m not responsible.
You can’t spit a piece of gum these days without hitting some type of promotion for the upcoming theatrical adaptation of the musical Wicked. There is the Aldo Wicked shoe collection, the Vera Bradley Wicked cosmetic bag, Wicked makeup, perfume and coasters – and that’s just what I found doing a quick search. Considering the film about to be released is part one of two, the Hollywood promo machine is just warming up.
What all these items have in common is that they are marketed toward adults. The list of items aimed at kids is even longer, starting, of course, with dolls. However, there is one unintentional crossover item that will likely go down as the collectible of the decade.
Unfortunately, instead of getting a promotion for a level of buzz money simply can’t buy, the responsible party over at Mattel will likely be filing for unemployment before the holidays.