Challenging the Classics: Questioning the Arbitrary Browsing Mechanism
On what basis, really, do we choose the books we read?
Imagine you’re given a voucher to spend at your favourite bookstore, the value of which is sufficient that, in addition to picking up whichever must-have titles from your favourite authors you’ve been desperate to get your hands on, you’re able to grab some new things, too. The store is well-stocked, you have all day to browse, and a keen desire to spend your voucher all at once, just for the sheer satisfaction of going home with as many books as possible.
So how do you decide what to buy?
Actually, scrap that: there’s a more important question to ask first. Namely: how do you decide what to contemplate buying? Because regardless of how much free time you have or how broad your tastes, it’s highly unlikely you’ll give equal attention to every book on offer. For whatever reason – or sometimes, given the automatic, reflexive nature of our deeper mental processes, for no real reason at all – in a sea of unknown titles and unfamiliar authors, certain works will nonetheless catch our eye. The font, the cover image, the colour scheme, the title; even the author’s name is sometimes enough to have us reaching for one equally unknown story over another, and if the blurb or first page looks promising, too, then why not give it a try? I’ve certainly bought books that way, and while the resulting purchases can be hit and miss, the act of experimentation is always fun.
But there are different gradations of unfamiliarity. Some books we flirt with over time, never quite sure when we’ll finally take the plunge, but ghosting their spines with our fingertips in the interim – a preemptory possession. Other books are so ubiquitous, their titles and themes infest our consciousness, forcing us – sometimes against our better judgement, but more often in keeping with our desire to exercise it fairly – to see what all the fuss is about. There are books we’ve heard about from trusted sources, titles we’ve seen reviewed by favorite blogs or which our friends have raved over; but also books that have caused a stir, whose reviews have been mixed or strident enough that we want to read them just to see which opinion feels right, or to join in the conversation as it happens.