Her Master’s Voice: The World of Virtual Idols, Part I
The concept of ‘Virtual Idols’ that I’m looking to describe here is something of a slippery and multi-faceted notion — not unlike the culture that surrounds their real-life counterparts, to a large degree! The elements form a sort of loose meshwork of overlapping scenes, which often intersect and change as they progress.
So, am I basically attempting to define the indefinable here? Perhaps! There are certain recurring themes which connect a lot of it together, so I’ll keep those things in mind as I sketch out my ongoing exploration… and with any luck, that should be enough to make it all clear.
While there are theoretically no limits where we could go with this, it’s also something very much tied to one location — and yes, it’s exactly where you expect: the nation of Japan. But before we can fully understand this phenomenon of Japanese virtual idols, we first need to get acquainted with non-virtual idols, which form such a major part of pop music culture there. That can be a bit challenging in itself, actually! While not entirely different from pop idols in other parts of the world, the term ‘Idol’ has a much more specific usage and cultural history within Japan. There are various degrees of being an idol performer as well, as the context has evolved somewhat over time… which can be confusing for newcomers, or for those who follow just one aspect of overall fandom. I’ll try to make it clearer as I go, but suffice to say that being an idol definitely involves more than simply being a singer of pop music, in Japan!
First, let’s try to very briefly pin down a few of the most important qualities of an idol.