The Art of Author Branding: The Berkley Poul Anderson
The first six of what would eventually be fourteen Berkley Poul Anderson paperbacks with this design,
including the first three books of the Polesotechnic League. Covers by Rick Sternbach
(Satan’s World) and Richard Powers (all others). July 1976 – December 1977
Back in May, inspired by Mark R. Kelly’s review of one of the very first science fiction novels I ever read, the 1977 Ace paperback edition of Robert Silverberg’s Collision Course, I took an extended look at Silverberg’s mid-70s career at Ace, and how the marketing department gave his books a distinct visual identity — one very different from the way his novels were later packaged at Berkley, Bantam, Tor and others.
In many ways this kind of author branding reached its zenith in the late 70s, and in the Comments section of that article there were plenty of suggestions for examples I should look at next. Joseph Hoopman suggested Avon’s black-bordered Roger Zelazny (great choice!) and their vintage A. Merritt, Charles Martel mentioned the distinctive Laser Books cover series by Kelly Freas, Thomas Parker expressed fondness for Frank Frazetta’s Ace paperback covers for Edgar Rice Burroughs, and Bob Byrne suggested Tim Hildebrandt’s gorgeous covers for the first half-dozen Garrett, PI books by Glen Cook, among other ideas.
All good choices, and if fortune holds I’ll look at many of them. But today I want to highlight a set of paperbacks more contemporary to the Ace Robert Silverberg — the 14 Poul Anderson volumes published by Berkley and Berkley Medallion between 1976 – ’79.