Goth Chick News: Kicking Off “The Season” at the HAA
Unless you are a regular visitor to the subterranean offices of Goth Chick News, and let’s be honest, no one voluntarily comes down here unless its “The Big Cheese” John O. to yell at us about our expense reports, then you may not know Halloween only takes a short hiatus for Christmas, before ramping right up again. Each year the new “season” kicks off in March with the mother of all industry conventions in St. Louis, MO, TransWorld’s HAA Show, resulting in a sometimes hazardous, 5-hour commute from Black Gate’s home in the Windy City.
The Haunted Attraction Association (HAA) is the only official association for the haunt industry, boasting a worldwide network of members from professional attraction owners, to Hollywood special effects and makeup artists. For the past 30 years, TransWorld Tradeshows LLC has hosted the HAA show where professional haunt content providers come together to show off their new offerings. Though 2019 actuals aren’t yet available, an estimated 9,000 guests from around the world piled into the St. Louis America’s Center, which has hosted the HAA for the past 10 years. The tradeshow floor space itself has tripled since the show moved to St. Louis from Chicago in 2009, which is understandable when you think about Halloween now being a $9 billion industry with most of that money being made in the month of October.
One would think that being at the forefront of such a lucrative niche would earn us the right to expense a couple of Fireball shots… but alas… no.