Black Gate

For the past 30 years, TransWorld Tradeshows LLC has hosted the Haunted Attractions Association show (HAA) where professional haunt content providers come together to show off their new offerings. Though 2019 actuals aren’t yet available, an estimated 9,000 guests from around the world piled into the St. Louis America’s Center, which has hosted the HAA for the past 10 years.  The tradeshow floor space itself has tripled since the show moved to St. Louis from Chicago in 2009, which is understandable when you think about Halloween now being a $9 billion industry, with most of that money being made in the month of October.

And though the HAA is the largest event of its kind, it requires professional credentials to attend; credentials Black Gate’s ‘big cheese’ John O. is more than happy to give us, ensuring that for two days every February, BG photog Chris Z. and I will be out of the office, enabling the ‘upstairs staff’ to smoke cigars indoors and hold their annual strip D&D game.

Don’t ask.

However, this has left Chicago bereft of a significant haunt-industry trade show. TransWorld’s other big event, the Midwest Haunters Convention (MHC) which unlike the HAA is open to the public, is a show we’ve talked about covering for years, but it was held in Columbus, OH. That meant signing up to a 12-hour round trip car journey, which in and of itself isn’t horrible, until we considered the sort of overnight accommodations our Black Gate expense account would allow us… in Columbus, OH. While we were considering the viability of sleeping in the car, Transworld made the incredibly convenient decision to move the MHC to a Chicago suburb.

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Though there is no denying that the opportunity to talk to you about my favorite genre each week is in general the most awesome job ever, there are certain Goth Chick News situations which transcend awesomeness into full-on unbelievable. Just such a situation occurred last week when Black Gate photog Chris Z and I were invited to join the Midwest Haunters Convention’s pre-convention, haunted house bus tour.

The MHC, which unlike the HAA is open to the public, is a show we’ve talked about covering for years, but until 2019 it had been held in Columbus, OH. That meant signing up to a 12-hour round trip car journey, which in and of itself isn’t horrible, until we considered the sort of overnight accommodations our Black Gate expense account would allow us… in Columbus, OH. While we were considering the viability of sleeping in the car, the show organizers, Transworld, made the incredibly convenient decision to move the MHC to a Chicago suburb.

Insert fan-girl squee here.

In advance of the show, MCH organized a Haunted House Bus Tour consisting of a 13-hour odyssey to visit four of the top, professional haunts in Chicagoland. These attractions would be fully staffed and operational (on a Thursday in June by the way) for the enjoyment of the guests who would experience each of them twice; once as visitors do during “the season” in October, and once with the lights turned on and all the magic revealed.

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Unless you are a regular visitor to the subterranean offices of Goth Chick News, and let’s be honest, no one voluntarily comes down here unless its “The Big Cheese” John O. to yell at us about our expense reports, then you may not know Halloween only takes a short hiatus for Christmas, before ramping right up again. Each year the new “season” kicks off in March with the mother of all industry conventions in St. Louis, MO, TransWorld’s HAA Show, resulting in a sometimes hazardous, 5-hour commute from Black Gate’s home in the Windy City.

The Haunted Attraction Association (HAA) is the only official association for the haunt industry, boasting a worldwide network of members from professional attraction owners, to Hollywood special effects and makeup artists. For the past 30 years, TransWorld Tradeshows LLC has hosted the HAA show where professional haunt content providers come together to show off their new offerings. Though 2019 actuals aren’t yet available, an estimated 9,000 guests from around the world piled into the St. Louis America’s Center, which has hosted the HAA for the past 10 years.  The tradeshow floor space itself has tripled since the show moved to St. Louis from Chicago in 2009, which is understandable when you think about Halloween now being a $9 billion industry with most of that money being made in the month of October.

One would think that being at the forefront of such a lucrative niche would earn us the right to expense a couple of Fireball shots… but alas… no.

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