Goth Chick News: A Rare Opportunity to Attend the HAA
As you likely know the Halloween Association and Attractions show (HAA for you cool kids) is the grand kickoff of each year’s scare season. Usually held in March it is the only industry trade show of its kind in the world, gathering the entire haunt industry together to view and purchase new products from over four hundred exhibitors. It’s a place to see the hottest trends and get a peek at the latest in special effects, from small visuals perfect for a home haunt, all the way up to $15K ‘life size’ dragon animatronics. Normally this is an ‘industry only’ show requiring a tax ID number and other credentials to score a ticket. However, Black Gate photog Chris Z and I have been lucky enough to be invited to cover the HAA for the past 17 years and we look forward to it each and every time; along with the ability to give you a look behind the curtain of a $9B industry. Impressive when you consider that money comes from six weeks annually.
Unfortunately, the current zombie apocalypse caused the HAA, like everything else, to be cancelled for 2020. Postponing is not an option as the haunt industry gets after it early, to be ready for September / October. Holding the show over the summer would not allow enough time for orders to be placed and received before the start of the haunt season.
However, out of sadness comes opportunity.