The Shadow Knows A Good Pulp Painting When He Sees It!
Detective Story Magazine, December 2, 1919. Art by John Coughlin
I thought that today I’d tell the tale of a painting by the talented and prolific John Coughlin, which was used as a pulp cover not once but twice.
Its first appearance was over a century ago, as it graced the cover of the December 2, 1919 issue of Street & Smith’s Detective Story Magazine. At that time, it illustrated “Eyes of Blue” by Arthur P. Hankins. But its more famous appearance came a dozen years later.
Street & Smith created the character of The Shadow to narrate “The Detective Story Magazine Hour” on radio. That weekly program was launched on July 31, 1930 to promote Detective Story Magazine, and dramatized a story from the current issue. The character of The Shadow was a huge hit, and listeners began asking their news dealers for copies of that Shadow magazine. Sadly for Street & Smith and their prospective customers, there was no such magazine.
Not surprisingly, they soon decided to rectify this and publish a Shadow pulp to cash in on this interest, but uncertain of its prospects, they made it a quarterly. They also didn’t want to incur the expense of buying new cover art for the first issue, dated April 1931. So they decided to recycle a painting in their inventory that featured a Chinese man – Modest Stein’s cover for the October 1, 1919 issue of Street & Smith’s The Thrill Book. Author Walter Gibson was then told to set part of the first Shadow story (“The Living Shadow”) in Chinatown, and they used Stein’s old cover, adding a shadow to the cover in production.
