Art of the Genre: Outsourcing Art
Last year I was in a pickle concerning a project I’d been working on for a decade. I was looking to complete a demo deck of a card game but to do that I needed art. Art, however, isn’t cheap, and although I had a dozen established friends in the industry who were artists, even ‘friend’ rates for color renderings were running minimally just over one-hundred dollars per card. With one-hundred fifteen individual pieces, that would come to $12,650 just for art.
During a discourse with David Deitrick, we talked over numbers and what some of his art might look like. I invested the going rate of $110 to see what I’d be getting for the game because I thought David’s talents lent very well to the post-apocalyptic theme.
David did up this wonderful piece, and although I loved the style, in the end there was no way I could afford to pay him for the entire project. Knowing that all my other artist contacts were in the same range or much higher, I did what any red-blooded entrepreneur would, I looked to outsource.
The advent of the Internet has made finding artists easy, just take a look at a full world of ready to employ artists on DeviantArt or Elance. It’s simple, just log in, find a message board, post what you want, and let the portfolios flow in.