Before Roomba
Launcher of a million cat videos, the Roomba automatic vacuum cleaner was a success from its release in 2002. The catchy name helped, and the even catchier company name, iRobot, solidified the the concept and category of the machine in the public’s mind. The firm was founded in 1990 by three, definitionally nerdy, MIT roboticists, Colin Angle, Helen Greiner and Rodney Brooks. Undoubtedly familiar with Isaac Asimov’s famed collection of robot stories – and probably frequent visitors to the MIT Science Fiction Society’s library in the student center, the world’s largest public open-shelf collection of science fiction – they plucked the name away from thousands of possible competitors, almost guaranteeing success. Admittedly, they wasted a decade on military robots, although the DoD might disagree with the verb, but their cute crawling bug now defines the category.
Although the Roomba is synonymous with “vacuuming robot,” like Apple’s iPad and iPhone, it wasn’t the first of its kind. Who anticipated it? Everybody, in fact and fiction. I’m not even going to mention images of robots pushing old-fashioned vacuum cleaners, but stick to purely automatic machines, anticipated in 1899 by the En L’an 2000 series by French artist Jean Marc Côté.