Marketing is Hard, BookTok is Harder
Good Afterevenmorn!
I’m back at it with the mentions of BookTok, largely in part because this is a (relatively) new-to-me social media site, and I’m still trying to plumb its depths and unravel its mysteries. Right now, all I’ve managed to do is upload a few vids that are largely trying out silly filters and somehow turn my ‘For You Page’ into nothing but Astarion (from the Baldur’s Gate 3 game that was recently released) thirst traps.
You like one funny video…
In any case, I understand that it can be an incredibly powerful tool in getting a readership — which I so desperately need if I have any hope of making any kind of living from my writing. BookTok is such a powerful player in the publishing world that brick-and-mortar stores often have a table near the front door devoted to books that have popped off on the site. Conquering BookTok is now one of the best ways to acquire that much-needed readership.