Fantastic, January 1965: A Retro-Review
Now an issue of Fantastic from very late in Cele Goldsmith Lalli’s tenure. I’ll note first that the subtitle of the magazine is “Stories of Imagination.” What this means, it appears, is that Fantasy is allowed, but not required.
I had a notion that Fantastic at this time was a Fantasy magazine, but that’s not the case yet. (It was, pretty much, by the time I was subscribing, during Ted White’s era in the mid-70s.) It should be noted, however, that from September 1959 to September 1960 the subtitle was “Science Fiction Stories” – so certainly “Stories of Imagination” implies a more wide range of stories.
I suppose that in 1965, Fantasy was not yet a self-supporting category – Tolkien’s books were just about then exploding in popularity, and I guess it was with those that a separate category was born. Indeed, the “standard history” places the origin of Fantasy as a truly separate category in the mid-60s, pushed not only by Tolkien, but the success of Lancer’s Conan reprints – in a sense, the deal was sealed with Ballantine’s Adult Fantasy series in the late 60s, and things were confirmed with Terry Brooks’s The Sword of Shannara and then Stephen R. Donaldson’s Thomas Covenant series in the mid-to-late ’70s.
The cover is by Ed Emshwiller, illustrating John Jakes’s short story “The Girl in the Gem” (who for once doesn’t look like his wife Carol). Interiors are by Emsh and Schelling. Besides house ads, there are full page ads for the Rosicruans, and for the Consumer Service Company (purveyors, it seems, of flashlights and such). Also, there are spot ads for C.A.R.E., Hollywood Music Productions (looking for songwriters), and for G. P. Putnams (advertising Farnham’s Freehold)).
The editorial, signed as usual by Norman Lobsenz, discusses the character of Brak the Barbarian (hero of the Jakes cover story), comparing him to Conan and Fafhrd, to Brak’s advantage. (I can hardly agree.)