The H.P. Source: Why I Chose Mythos and Magic to Launch my Publishing House
Let’s get the unpleasantness out of the way. There’s a new book in town called The Dark Rites of Cthulhu and I strongly suggest you buy it, if not in glorious paperback form, then as a Kindle edition. Hell’s teeth, shell out for a special edition and you could have your very own shoggoth beermat, something you never knew you needed until I just mentioned it.
I opened with this subtle sales pitch not just because I have children to feed, nor that I would really like to publish another book, but because I believe that my editor, Brian M. Sammons, and I have tapped into a rich vein that has been somewhat overlooked in this (some might say) Lovecraft-saturated landscape.
It cannot be denied that the cold climes of R’yleh have never been hotter. Mythos-based novels and anthologies have been materializing with the regularity of jellyish monstrosities drawn to a resonator, the well-received TV drama, True Detective, teased elements from The King in Yellow, which was a huge influence on Lovecraft’s own writings, and now rumors abound that HPL himself will pop up in a planned Houdini biopic.
This led me to a couple of conclusions. One, there would be a built-in audience for my planned book, and two, I would have to make my book stand out from the crowd. This is why, when Brian pitched his ‘dark magic’ angle, I leapt at the chance to pursue it.
A great many of the books in the market at the moment deal with the physical conflict between humans and the Elder Gods, and rightly so. The very nature of cosmic horror lends an epic quality to even the shortest of tales and hugely entertaining anthologies abound that place the Mythos in historic, contemporary, and even futuristic settings.