A Man of Science: A Study of the Readership of Analog Science Fact-Fiction
Here’s what I think is an interesting little item, a 20 page booklet (including covers) entitled A Man of Science: A Study of the Readership of Analog Science Fact-Fiction. This was published by Street & Smith, the then-publisher of Analog, and was a promo piece aimed at advertisers.
There’s no publication date, but my guess is it was published in early 1962 — on page 3, Ralph Sharp, Director of Research for the S&S mags, mentions that in the November 1961 issue of Analog a return postcard was included (I’ve looked through several copies of that issue and haven’t found one that still contains the postcard; I’d love to see that, if anyone has one). He states that the issue went on sale on October 17, and within a month 4,700 usable returns had been received by Intercity Research, an independent tabulating firm.