Spotlight on Barnes & Noble “Get Pop-Cultured” Month
Barnes & Noble is a pretty cool store, with the one reservation that in the ‘90s it did earn a villainous reputation for running many small, independent bookstores out of business.
Ironically, B&N has in recent years run into financial troubles of its own from a new competitor on the block: Amazon and other online outlets are making survival difficult for brick and mortar stores (bye bye Borders). Tasting a bit of its own medicine, one might say. But it would be a shame to see B&N go.
In recent years, it has diversified and expanded its offerings: the children’s book section has morphed into a whole children’s toy-store department, including Lego and Thomas the Tank Engine tables where kids can play (and then beg their parents to buy the toys at premium retail prices — I walk this gauntlet every time I bring my kids along). And they are catering to fan culture with an ever-growing game section and comic-convention collectibles from brands like Diamond Select Toys, Funko, and Titans.
Underscoring this move to cater to a hip, young “geek-culture” clientele is July’s “Get Pop-Cultured” month. Throughout the month special giveaways, contests, and even encouragement for customers to engage in “cosplay” will spotlight various popular book series and film and television franchises.
I attended the July 3 spotlight on Doctor Who during “Time Travel Weekend.” Read more for a rundown of other B&N specials this month that will appeal specifically to science-fiction and fantasy fans (and for my personal opinion on whether they’re worth a trip to the store).