The Lost World
You may have heard about the recent statements made by Netflix CEO Ted Sarandos, a man who combines all the best qualities of Dr. Jack Kevorkian and Alaric the Goth in one natty package. As reported by Variety on April 28th, the streaming mogul declared that the precipitous decline in in-person movie attendance which began several years ago and has reached near-catastrophic proportions in the years following COVID is easily understandable; indeed, it communicates a clear message:
What does that say? What is the consumer trying to tell us? That they’d like to watch movies at home, thank you. The studios and the theaters are duking it out over trying to preserve this 45-day window that is completely out of step with the consumer experience of just loving a movie.
Relegating the theater experience that has defined the industry (to say nothing of wider American culture) for the past nine decades to the dustbin of history, Sarandos shined a dazzling light on our murky cultural landscape:
Folks grew up thinking, I want to make movies on a gigantic screen and have strangers watch them and to have them play in the theater for two months and people cry and sold-out shows… It’s an outdated concept.
